An interactive workshop aimed at understanding how Noċe’s client could engage audiences better, and attract new cohorts to their brand, was conducted. This was complemented by proposals on how the client can interact with their audience, as well as advice on the use of various media influences to bring in different demographics.

The Workshop also sought the creation of poster children for the historical sites’ target demographic, and the museum target demographic (one representing the active visitors, one representing the potential future visitors).

The Workshop focused on reports on historical sites, museums, and culture, which were disseminated beforehand. From these reports, and extensive brainstorming sessions throughout the day, a number of findings were identified, enabling the final drafting of recommendations.