With NoċeMuskata’s client eager to interact with a younger demographic, a research exercise was conducted by our experts, aimed at providing a snapshot of the various ways in which youths between the ages of 16 years and 20 years old use their leisure time beyond their extra-curricular activities. This exercise explored the concept of leisure time for young persons hailing from all walks of life, and fascinating results on the wish for youths to steer clear of structured, rigid activities emerged.
The most desired elements south by the group, such as an engaging yet safe space, were identified. This was possible thanks to the research expertise of our collaborators, which was put to practical use in this exercise. The entire study, and its various phases, was fully planned and discussed with the client, implemented, and finally, reported upon.
Through our extensive experience in workshop delivery, sociology, and anthropology, the workshop and subsequent activities were relevant to both our client as well as our participants.
The final outcome of this workshop enabled us to successfully advise the client and recommend activities which are best suited to attract a younger demographic to their brand through the arts.